Course Features:
- Duration: 12 weeks
- Level: Beginner to Advanced
- Prerequisites: Basic computer skills
- Format: Online, self-paced with instructor support
- Tools Covered: Google Ads, Meta Ads Manager, SEMrush, Mailchimp, Canva, and more
- Certification: Earn a “Digital Marketing Specialist” certificate upon completion
Benefits:
- Master core digital marketing strategies and tools.
- Boost your career opportunities in the marketing industry.
- Learn how to scale businesses and personal brands online.
- Hands-on experience with real-world campaigns and analytics.
Highlights:
- 12 hands-on projects simulating real-world scenarios.
- Live Q&A sessions with marketing professionals.
- Step-by-step guide to creating a successful marketing campaign.
- Access to exclusive digital marketing templates and resources.
Learning Outcomes:
By the end of this course, students will:
- Understand key digital marketing concepts, including SEO, PPC, content marketing, and social media marketing.
- Be able to create, execute, and analyze marketing campaigns.
- Use industry tools effectively for audience targeting, ad creation, and performance tracking.
- Develop strategies to increase website traffic and conversion rates.
- Gain confidence to work as a digital marketing professional or freelancer.
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Module 1: Introduction to Digital Marketing (Week 1)
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Module 2: SEO (Search Engine Optimization) Essentials (Weeks 2-3)
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Module 3: Pay-Per-Click Advertising (Week 4)
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Module 4: Social Media Marketing (Weeks 5-6)
