Course Outline
Module 1: Introduction to SEO
- Lesson 1: What is SEO?
- Definition and importance of SEO.
- Difference between organic and paid search.
- Lesson 2: How Search Engines Work
- Crawling, indexing, and ranking.
- Search engine algorithms (Google’s algorithm overview).
- Lesson 3: Types of SEO
- On-page SEO.
- Off-page SEO.
- Technical SEO.
- Local SEO.
Module 2: Keyword Research
- Lesson 1: Understanding Keywords
- Short-tail vs. long-tail keywords.
- Search intent.
- Lesson 2: Tools for Keyword Research
- Google Keyword Planner.
- Ubersuggest, SEMrush, Ahrefs.
- Lesson 3: Competitive Analysis
- Identifying keyword gaps.
- Analyzing competitor performance.
Module 3: On-Page SEO
- Lesson 1: Content Optimization
- Writing SEO-friendly content.
- The importance of quality and relevance.
- Lesson 2: HTML Elements
- Title tags, meta descriptions, and header tags.
- Image optimization (alt text, file size).
- Lesson 3: Internal Linking
- Importance of link structure.
- Anchor text best practices.
Module 4: Off-Page SEO
- Lesson 1: Backlinks
- Importance of backlinks in ranking.
- Types of backlinks (dofollow vs. nofollow).
- Lesson 2: Link-Building Strategies
- Guest blogging.
- Broken link building.
- Social bookmarking.
- Lesson 3: Social Media and SEO
- Role of social signals.
- Promoting content through social platforms.
Module 5: Technical SEO
- Lesson 1: Website Architecture
- Mobile-first indexing.
- URL structure and site hierarchy.
- Lesson 2: Site Speed and Performance
- Tools to measure speed (Google PageSpeed Insights).
- Optimization techniques (e.g., image compression, lazy loading).
- Lesson 3: Schema Markup
- Structured data and rich snippets.
- Implementing schema for SEO.
Module 6: Local SEO
- Lesson 1: Google My Business (GMB)
- Setting up and optimizing a GMB profile.
- Importance of reviews and ratings.
- Lesson 2: Local Citations
- NAP (Name, Address, Phone) consistency.
- Leveraging local directories.
- Lesson 3: Geotargeting and Local Keywords
- Importance of geo-specific keywords.
- Optimizing content for local search.
Module 7: Analytics and SEO Performance
- Lesson 1: Tracking Metrics
- Understanding KPIs (traffic, bounce rate, conversion rate).
- Tools: Google Analytics, Google Search Console.
- Lesson 2: SEO Reporting
- Creating comprehensive SEO reports.
- Identifying actionable insights.
- Lesson 3: Continuous Improvement
- A/B testing for SEO.
- Staying updated with algorithm changes.
Module 8: Advanced SEO Strategies
- Lesson 1: Voice Search Optimization
- Trends and techniques for voice search.
- Adapting content for conversational queries.
- Lesson 2: SEO for E-commerce
- Optimizing product pages.
- Managing duplicate content.
- Lesson 3: International SEO
- Targeting multiple regions.
- Handling hreflang tags.
Module 9: SEO Tools and Practical Application
- Lesson 1: Overview of SEO Tools
- Free and paid tools for SEO management.
- Lesson 2: Hands-On Practice
- Real-world SEO audits.
- Keyword research and content planning workshop.
Learning Outcomes
By the end of the course, learners will:
- Understand core SEO principles and their applications.
- Conduct keyword research and implement targeted SEO strategies.
- Optimize websites for technical performance and user experience.
- Build effective link-building campaigns and measure their impact.
- Utilize analytics tools to track and improve SEO performance.
Assessment
- Quizzes: After each module to test understanding.
- Assignments: Perform a complete SEO audit of a website.
- Final Project: Develop and present an SEO strategy for a fictional or real business.
Resources
- Tools: Google Keyword Planner, Google Analytics, SEMrush, Ahrefs, Moz.
- Reading Materials: “The Art of SEO” by Eric Enge, HubSpot SEO blog.
- Online Resources: Google Search Central, Neil Patel’s SEO Blog.
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